ethos • pathos • logos
ethos • pathos • logos
It's not about us
It's about your audience.
Every decision we make is based on emotion, and the best way to reach your target audience is to trigger their emotions. At Dope, we enter your users’ shoes, understand how they feel and what they need, then provide a solution that feels right from the first moment.
Don't worry
We're really good at what we do
We are good at what we do simply because we enjoy working with our clients and seeing their businesses grow. We work together to build a digital strategy tailored for your brand and budget.
Meet the founders
Creative Director
Humberto Duque
Bio
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Bad-ass designer, DOPE director, and ex-dancing star. Hum is an extremely talented Graphic Designer whose love for art and design came from his younger years collecting vinyl for their fancy sleeves. Years later, after being inspired by his art teacher (big-ups Mr Pinnock), Hum graduated from the University of the Arts Stockholm (SCC) and then worked in a few different industries including post-production TV, managing businesses in retail, and of course, music.
After joining forces with Chloe in 2024, he has helped shape the company as it is today with a mixture of creative flair, organization, business strategy, and team management.
Chief in Copywriting
Chloe McLaren
Bio
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A true organization freak, Chloe makes sure everything runs smoothly in the DOPE studio. Bringing her experience from Australia and France, where she’s worked on the biggest international accounts, she keeps communication flowing throughout the team and for our clients. Being a proud ‘crazy dog lady’ you will most probably find her walking around Amsterdam with her adorable Yorkie under her arm.
Lover of a good meme, Chloe. She is an avid world traveler, scuba diver, and ski- junkie. When she’s not tinkering with timelines or pestering the devs, she loves to write, drink coffee, throw heavy objects around, and play games with her dog Chucky (sometimes all at once). Crocheting with a cup of coffee in front of the telly? Yep! You’ll find her doing that, too.
Chief in Barketing
Chucky
Bio
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Chucky, my little Chucky. Oh, have we had a long road with this one. He’s incredibly smart but so terribly anxious.
All he wants out of life is to keep everyone happy, enjoy slices of Gouda cheese, ice cream, and lots of scratching. Whether you need a quick cuddle or a running buddy, Chucky is happy to oblige! He can put his own game of tug-of-war on hold. Maybe you have treats?
Values
Courage
We strive for courage over comfort, knowing better relationships and better work are on the other side.
Truth
We aim to be interested over being interesting. Our human way of approaching people and problems eliminates embellishment, leading to “plain smart” work that’s thoughtful, clear and intuitive.
Harmoni
Suspending judgement, we extend the most generous interpretation possible to the intentions, words, and actions of others.
Courage
We strive for courage over comfort, knowing better relationships and better work are on the other side.
Truth
We aim to be interested over being interesting. Our human way of approaching people and problems eliminates embellishment, leading to “plain smart” work that’s thoughtful, clear and intuitive.
Harmoni
Suspending judgement, we extend the most generous interpretation possible to the intentions, words, and actions of others.
What We Do
World-class digital
Expect creativity
Obsess over details
Value relationships
High-five
Make things, break things
Meme
Party
Exceed expectations
Design that was much better than we had imagined ourselves after handing over the responsibility. No question marks or concerns, but the whole project floated on without any problems. Fast delivery and always fast and efficient communication. All the time with a sensitivity to changes or thoughts from us.